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How to Choose a Good Business Domain Name

For Branding

1 Short

From a branding perspective, the shorter the better. a short domain name is easy to remember and type into a browser. You can’t beat a one- or two-word domain name.

2 Memorable

If you’re selecting a domain for branding, there’s no point in picking a brand and domain names that people can’t remember. Choose a domain name that is unique and easy to remember.

3 Easy to Spell

Make sure you can pronounce your domain name by just reading it. If you have to print a pronunciation on your website, that’s probably the wrong brand domain.


1 Industry Specific

A keyword-rich domain name can help visitors find your site more easily when looking for your product on search engines. Improve your search engine results by choosing a domain name that links your company with keywords that describe your product or industry.

2 Keyword Rich

A seo-phrased domain name with two or three words in it will have higher search engine results for a more limited set of products.

3 Geo-Targeted

If your business is specific to a city or town, then including the name of your town will limit your search engine competition. Get a jump on your competitors with a local-specific domain name.